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Suitable for Vegans

This product can only be sold in the UK, excluding Jersey


Willy's Apple Cider Vinegar is 100% organic, unfiltered, unpasteurised apple cider vinegar that provides "live mother", a natural gut-friendly bacteria that provides multiple health benefits.

Using a blend of 48 wild apple varieties gives Willy’s Organic Apple Cider Vinegar with "the mother" its unique taste. Willy's Apple cider vinegar, ACV, is grown and produced at source in the UK, the organic raw apple cider vinegar contains live mother bacteria. Known as the 'live mother', Willy's probiotics are very high-grade because they are unpasteurized and raw. Take a daily dose of Willy's Apple Cider Vinegar with mother by diluting it to make a drink or by adding it to your favourite recipes.

Every Willy's ACV bottle is packed with natural probiotic bacteria that are great for your gut, including acetobacter and lactobacillus, which have a huge contribution to your overall health and wellness.

Benefits of Apple Cider Vinegar:

  • Contains free-radical fighting antioxidants to reduce the acidity levels in your body to support your overall health.
  • Live mother from 300-year old orchards
  • 100% raw and unpasteurised
  • Naturally fermented
  • Made in Herefordshire, UK on Willy's farm
  • Dilute to drink as a daily tonic or add to your favourite recipes

    How to use Willy's Apple Cider Vinegar?

    • Classic daily dose: enjoy a daily dose first thing in the morning or 30 minutes before meals. Take 25 ml diluted in a smoothie, in warm water with lemon and honey, or in other creative ways.
    • Salt/caffeine swap: Ditch the salt and splash some apple cider vinegar into your meal to enhance the taste. Replace caffeine with an energising warm drink with ACV.
    • Drizzle over meals. Add to most meals, including coups, salads, roasted vegetables, and meat basting. Use in sauces, dressings, dips, and marinades.
    • Whizzy salad dressing: Whizz with lemon juice, honey, and a trusty splash of olive oil and drizzle onto your favourite salad.
    • Face sauna: add 20 ml of ACV to a bowl of boiled water and place a towel over your head. Let your face absorb the mist for up to 15 minutes.

    The recommended daily dose is 25 ml of apple cider vinegar liquid.

      Always dilute if drinking or using topically.  High concentrations can cause a burning sensation or burn to the skin. Do not exceed the daily dose.  Apple cider vinegar might lower blood sugar levels. Taking apple cider vinegar along with diabetes medications might cause blood sugar to drop too low. Monitor your blood sugar closely.  There isn't enough reliable information to know if apple cider vinegar is safe to use as a medicine when pregnant or breastfeeding. Stay on the safe side and stick to food amounts. or speak to your healthcare professional. Apple cider vinegar may lower potassium levels.  Apple cider vinegar may interact with some medications, including insulin, water pills (diuretics), antidiabetic drugs and digoxin.  Speak to your healthcare professional in advance if taking if you are unsure. If using as a mouth rinse, dilute while using, as well as rinse your mouth after use to avoid any tooth staining or damage. 

      Organic Apple Cider Vinegar


      Energy70kj / 16kcal


      of which Saturates<0.1g


      of which Sugars0.3g



      What is Apple Cider Vinegar?
      Apple cider vinegar (ACV or cider vinegar) is a vinegar made from fermented apple juice that can be used in various ways and provides multiple health benefits. Willy’s organic apple cider vinegar is a minor miracle from mother nature, being raw, unpasteurised, and unfiltered ACV, leaving the mother culture beautifully alive and present in each bottle.

      How do you use ACV?
      Willy's ACV includes the mother, and with all their vinegars, apart from their dosing bottles, they recommend shaking the bottle to activate the mother. You can dilute the ACV with warm water, mix it in other drinks such as smoothies, use it as a dressing for food, or use it as an ingredient in a meal. You may want to use ACV for steam facials, as a hair treatment, or even add a spoonful to your bath.

      When is the best time to use ACV? 
      We recommend consuming our ACV before food, first thing in the morning, if you’re wanting to reduce your appetite. If drinking on an empty stomach, please dilute with plenty of warm or cold water. If you choose to consume ACV with your meals, this can help delay digestion and, often, the feeling of being full.

      What is the "mother," and why is Willy's different? 
      "Mother" refers to the combination of yeast and bacteria formed during fermentation. At the bottom of a bottle of apple cider vinegar, you’ll see her floating around; a cloudy, strand-like form. The "mother" is only found in raw and unpasteurised vinegars, like Willy’s ACV. Don’t be afraid of her, she is full of gut-friendly probiotics such as acetic acid bacteria. Many ACV brands have a dead mother, which you’ll notice from the dusty sediment in the bottom of the bottle.

      What are the healthy, good, gut-friendly bacteria? 
      Probiotics are live bacteria and yeasts, that are good for you, particularly your digestive system.

      Where should you store your Willy's ACV? 
      All Willy's vinegar is to be stored in a cool, dark place, such as your pantry or on your kitchen counter, so everyone can see it.

      What to do if there's not enough mother?
      Pop your bottle somewhere warmer, such as your airing cupboard. This will speed up the development of the mother culture.

      Is Apple Cider Vinegar a probiotic? 
      Yes, apple cider vinegar is a probiotic. Willy’s organic apple cider vinegar is a live probiotic food that provides health benefits when consumed regularly. Due to the fermentation process, Willy’s ACV helps maintain a healthy immune system, aids weight loss, improves gut health, etc. Willi's is proud to make organic, unfiltered apple cider vinegar with live Mother grown without artificial pesticides and fertilisers, letting natural practices help nature keep its own balance. 

      How is apple cider vinegar linked to the keto diet?
      Apple cider vinegar is keto-friendly and can be added to water to add some flavour. Willy’s organic apple cider vinegar can also be used as a salad dressing because it has a low carbohydrate composition, making it great for those on a keto diet.

      Is Willy's Apple Cider Vinegar suitable for vegans?
      Yes! It is also gluten-free and free of GMO ingredients.

      Is Apple Cider Vinegar very acidic?
      While Willy’s apple cider vinegar is mildly acidic with an acidity level of 5, alkaline nutrients such as potassium, calcium, and magnesium from the apples make it less acidic than other vinegars like white wine vinegar.

      What is the shelf life of Willy's ACV?
      Willy’s organic apple cider vinegar, 1000 ml and 50 ml, lasts up to 3 years. Please check the use-by date on the packaging.

      Can I recycle Willy's packaging?
      Willy's glass bottles and 50-ml shot bottles can be widely recycled.

      Food supplements should not be used as a substitute for a varied diet. Store in a cool, dry place away from direct sunlight. Keep out of reach of young children. Do not exceed the daily dose.  If pregnant, or breastfeeding, or if you are taking medication, or on medical care, consult your physician prior to use.  While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists.  Actual product packaging and materials may contain more and/or different information than that shown on our website.  All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website.  Please always read the labels, warnings, and directions provided with the product before using or consuming a product.  In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer.  Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem.  Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition.  The customer reviews are only moderated for offensive content – they should not be regarded as medical or health advice; no reliance should therefore be placed on them; and they are not endorsed by Victoria Health. If you have any health problems or questions regarding the suitability of any product please contact a health professional. Products are not medicinal unless otherwise stated. Victoria Health accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights.

      Product Code: WIL0001