Privacy Policy


Welcome to (the "Site"), a website operated in the United Kingdom by ltd, a company incorporated in England and Wales with company registration number 3755987, VAT number 739900802 and whose registered office is located at Unit 5, Atlantic Business Centre, Stirling Way, Borehamwood, WD6 2FQ ("Victoria Health", "we", "us" or "our").

This Privacy Policy is to explain the details of the type of personal data we may collect about you when you interact with the website or the company staff. It also will explain how we will store and handle the data in question and how we will protect it.

This Privacy Policy is adhered to and only applicable with your consent to it upon using our website.  This policy (together with our Website Terms of UseCookie Policy, and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting this Site or using any services or features offered on this Site you are freely accepting and consenting to the practices described in this Privacy Policy

Opting Out of Google Analytics: Visitors who don't want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. You can find this information here. You may also wish to opt-out of Google Analtyics for Display Advertising and customise Google Display Network ads using the Ads Settings.

  • When will we collect data.
  • When you visit our website.
  • When you purchase a product or service.
  • When you sign up to our email list.
  • When you engage with us on social media.
  • When you contact us via any means with queries, complaints or otherwise.
  • When you comment or review products and information on our site.
  • When you click on a link that may have an affiliate tracking component to it
  • Any individual may access personal data related to them, including opinions.

Meaning, that if a comment includes information about the company who provided that product or information, may be passed on to them if requested.

  • When you have given a third-party permission to share with us the information they hold about you.
  • When our partners share information with us about the service or product you have purchased.

This Privacy Policy does not cover information that you submit on other websites, even if we communicate with you on those websites. For example, if you post something on Facebook, TikTok, Twitter, Instagram or YouTube, that information is governed by the privacy policies on those websites and is not governed by this Privacy Policy.

Information we collect about you. With regard to each of your visits to our Site, we may automatically collect the following information:

  • Technical information including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • Information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any telephone number used to call our customer service number.

We may receive information about you. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site. We are also working closely with third parties (including, for example sub-contractors in technical, payment and delivery services, advertising networks, marketing services, analytics providers, search information providers, and credit reference agencies) and may receive information about you from them.


  • If you have an account with us: your name, billing/delivery address, orders, payment type, email address and telephone number. For security we also keep your password encrypted.
  • Details of your interactions with us through email.
  • Information gathered by the use of cookies in your web browser.
  • Your social media username, if you interact with us through those channels, to help us respond to your interactions.
  • Emails for marketing if you opt-in while signing up or through the subscribe section of the website, or again within your account settings.
  • Emails for reviews which are sent after purchase


We collect your telephone number during the checkout process for the purposes of providing delivery updates and sending SMS marketing messages.

Delivery Updates - Your telephone number will be used to send you delivery updates regarding your order. This is a mandatory service and you cannot opt out of delivery updates if you provide your mobile number.

SMS Marketing - By providing your telephone number, you consent to receive SMS marketing messages from us. You can opt out of these messages at any time by replying with "STOP" to any marketing message you receive.

Your Rights - You have the right to access, correct, delete, or restrict the processing of your personal data. To exercise these rights, please contact us at

Data Sharing - We may share your telephone number with third-party service providers for the purposes of delivery communications.

Security - We implement appropriate technical and organisational measures to protect your personal data (see below).

For any questions or concerns regarding our privacy practices, please contact us at


The data privacy law allows us to combine the data we have about you to offer the best service we can as part of our legitimate interest in understanding our customers and providing our highest level of service.

If you wish to change how we use your data, you’ll find details in the “What are your rights?” section below. Keeping in mind, if you choose not to share your personal data, or refuse certain permissions, we might not be able to provide some services you’ve asked for.

We may use your phone number to contact you about your order or if you have a query that you wish us to call you about. You can remove this from our site using your account section when logged in.

Your email address will only be used to contact you automatically about your order, unless you optionally select for us to send you news materials and event notices. You can opt out of these in your account section when logged in


  • To process orders
  • To respond to your queries
  • To provide a security verification for your account and purchases
  • To see how well our products are selling
  • To find areas of improvement in our site
  • To prevent fraudulent transactions
  • To compensate affiliate partners 
  • With your consent we will use your data to keep you informed via email, web or telephone to contact you about relevant products and services including special offers, discount promotions etc. You may opt out of this at any time via email, telephone or your online account in the Account Details page under the Communication Preference option:
    1. To send you relevant updates, about our news, offers, services and products.
    2. We will not send you information via post, excluding your order unless requested.
    3. If subscribing to the VH Addicts membership we will send you out monthly emails on the goings on at VH, the news and new brand launches as well as any other gifts we can bestow upon the customer. While signing up to this we will send out three emails at the end of your subscription to let you know it is ending soon.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Policy, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations:
    1. To develop, test and improve the systems, services and products we provide to you.
    2. To comply with our contractual or legal obligations to share data with law enforcement.
    3. To process and respond to the VH Addicts prescription service.
    4. Sending data to Google for analyses: How Google uses data when you use our partners' sites or apps


  • We secure access to all transactional areas of our site using “https” technology.
  • Access to your personal data is password protected, and sensitive data such as payment card information is secured by a payment gateway.
  • All order information is held on an offsite server protected by a dedicated firewall and aligns itself to the most up to date policies and security measures. Some data which is processed via email is held on our cloud based Office 365 account and separate distribution email addresses relating to accounts, customer care etc.
  • We receive immediate updates from our hosted site provider for possible vulnerabilities, updates.
  • We also send some data to Google where we can use their systems to analyse the data, this is protected by the google terms of service.


Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected

At the end of that retention period, your data will be deleted or archived anonymously, for example sales data, such as figures will be kept but customer specific and identifiable data will be removed.

If signing up to the VH Addicts, we will keep you on the VH Addicts mailing list for one year past when you bought the VH Addicts subscription, then remove your details from the system the day after.

When you place an order, we’ll keep the personal data you give us for at  least the minimum allowed so we can comply with our legal and contractual obligations.


We utilise certain third parties to provide services which you have asked for. For example email sending hosts, postal delivery services, review platforms, payment gateways and any third party we use to provide the services we need to give you our best service.

The Privacy Policy that adheres to us also applies to those third parties.

For example, we provide only the information they need to perform their services. They may only use the data for the exact purpose we specify for them, if we stop using their services, any of your data held by them will be rendered anonymous or deleted. Examples of the kind of third parties we work with are:

  • IT companies who develop our website and other business systems, operational companies such as delivery couriers.
  • Google Tag Manager
  • Google Analytics
  • BigCommerce
  • AWS
  • GlobalE (Cross Border solution for international orders.  They are the "Merchant of Record")
  • Klaviyo (email marketing controlled by Victoria Health)
  • Stripe (Payment Provider)
  • 99minds
  • Back in Stock email notifications
  • AWIN (Affiliates)
  • SKIMLINKS (Affiliates)

 Information you give to us. We will use this information in relation to:

Administration of our Site and performance of our contract with you: The information you give to us is necessary to enable us to (i) fulfil your order (including acknowledging your order and communicating with you if there is any issue regarding the fulfilment of your order); (ii) to make sure your order is delivered correctly; (iii) to maintain your account; (iv) accounting, billing, reporting and audit;(v) credit checking or screening (vi) authentication and identity checks (vii) credit, debit or other payment card verification and screening; (viii) debt collection; (ix) safety, security, health, training, legal and administrative purposes (x) In relation to Stripe, If you choose to use Link you agree to let Stripe store your payment method and related information so that you can more readily make purchases with Business Users who use Stripe to provide payment processing services (e.g. Stripe Checkout). Based on consent in processing this personal information. Stripe may collect information from users interacting with its platform or merchants using its services. To delete your data, follow the appropriate steps based on your interaction with Stripe, such as closing your account or contacting their privacy team (in order to authenticate your request, please send an email to to begin the process). Note that Stripe may retain certain personal data to comply with legal obligations, such as anti-terrorism and anti-money laundering laws.

Providing customer service in pursuit of our legitimate interest as a retailer: We ask for your contact details such as your e-mail address and telephone number and order details to enable us to answer any questions you have about using our Site; to notify you about the status of your order or whether you have left a shopping basket with a product in it, and other customer care services such as identifying your requirements and shopping preferences. To provide those customer care services we may use your data for statistical and market analysis; studies, research and development by us, or a third party we appoint as a data processor pursuant to applicable laws. Direct Marketing: In order to improve your shopping experience with us we want to keep you up-to-date on our latest products, promotional offers and events. If you are an existing customer, we may contact you by electronic means (email or text) about goods and services similar to those which were the subject of a previous sale or negotiations for a sale. We may contact you as an existing customer by direct postal mail as it is in our legitimate interests to do so as a retailer seeking to market similar products or products we think you may be interested in. If you are a new customer, and where we permit selected third parties to use your personal information, we (or they) will contact you by electronic means only if you have expressly consented to this or we are otherwise permitted to do so in accordance with applicable laws.

We may use the information you provide and the information we collect about you to build a picture of your interests so that we may tailor our communications to you to ensure they are relevant and of interest to you and so that when you visit our site we can tailor your experience so that it is easier to shop with us.

Opt-out of Direct Marketing : You can at any time tell us not to send you marketing communications (i) by e-mail by clicking on the unsubscribe link within the marketing e-mails you receive from us; (ii) by telephone to our customer care team (iii) by postal mail by following the instructions that may be included in a particular promotion.

From time to time we retain the services of other carefully selected and monitored companies and individuals to perform functions on our behalf in connection with the successful operation and continuous improvement of this Site. These companies and individuals are appointed as data processors or as joint controllers. We may share your information with such third parties including:

(a)            Suppliers and sub-contractors for the performance of any contract we enter into with them or you (e.g. in order to process your order and maintain your account, including the authorisation and validation of credit or debit card transactions, the provision of delivery services, the analysis of data.). These companies or individuals may be provided with access to your personal details in order to fulfil their function but may not use such information for any other purpose.

(b)            Advertisers and advertising networks we appoint to assist us and who require the data to select and serve relevant adverts to you on our behalf including our third-party advertising partners and their service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites.  Our advertising partner will make the data we provide it pseudonymous.  We may also work with third parties (such as Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can opt out by changing your account settings or preferences on such platforms.

(c )                   Analytics and search engine providers that assist us in the improvement and optimisation of our Site.

We do not provide your personal details to other companies or individuals for their marketing purposes.

We may disclose your personal information to other third parties:

(a)            In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


Our website may engage in affiliate marketing, which is done by embedding tracking links into the site. If you click on an affiliate link, a cookie will be placed on your browser to track any sales for purposes of commissions.

  • Information Collected: When you interact with our affiliates, we may collect information about the transactions you engage in, such as the items purchased and the amount of the purchase.
  • Purpose of Collection: We collect this information to track and manage our affiliate relationships and to ensure that commissions are properly attributed to our affiliates.
  • Third-Party Sharing: The data collected via our affiliate links may be shared with our affiliates and third-party partners who assist us with our affiliate marketing efforts. This data will not include any personally identifiable information unless you have explicitly provided your consent.
  • Your Choices: You can opt-out of cookie tracking at any time by adjusting your browser settings to refuse cookies or by using a private browsing mode. However, this may affect your ability to make purchases or interact with our website.


Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them.  We use cookies to improve your experience on our site through added features (like saving your bag), social sharing (for Facebook, Instagram, etc.) and to tailor content and messages (on our site, and others). They also help us understand how our site is being used.  Cookies are small text files that can be used by websites to make a user's experience more efficient.  The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission.  This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can request this list.


The only third-party services that we would allow to use your data would be in the investigation of fraudulent use of our site; including law enforcement bodies.


All our data is held on a cloud server for the following, but not limited to Bigcommerce, AWS, Veeqo (WMS),, Klaviyo, Stripe, 99minds; however the nature of our data protection may require the data to be moved to another server for security, updates or moving service.

All companies using data from the EEA (European Economic Area) are required to adhere to the strict rulings of its procedures, including all EU member countries. Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Notice.

We store data for as long as it is necessary to provide products and services to you and others and so long as we are legally required to do so. Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services, or until any legal requirement to keep it no longer exists. When we no longer need personal data, we securely delete and destroy it.

The data that we collect from you may be transferred to and stored at a destination outside of the country in which it was originally collected. This may include transfers outside of the European Economic Area ("EEA") (including to the USA .The reason for this transfer is that some of the operations we need managed in order to complete our contract with you or to enhance your experience with us are located outside of the EEA, for instance it may be processed by staff working outside of the EEA who work for us or for one of our suppliers or service providers. Such staff may be engaged in, amongst other things, the fulfilment of your order, the processing of your payment details and the provision of support services including marketing and analytics. We may also transfer your data outside of the EEA when we transfer your data to any service provider or brand which may be required to exercise our legitimate interests as a retailer or to conclude our contract with you. You should be aware that personal information stored outside the country where it was collected may be available to government authorities of the countries where it is stored, under applicable data disclosure laws of those countries. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable laws. We use the latest strong encryption technology to ensure that all transactional information is protected to the highest standard. Transactional information includes any credit or debit card details, your personal contact information together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history. If you have given your consent prior to entering the details required for the ordering process, our Site will retain your Victoria Health account details such as your name, address, e-mail address and purchasing history. Each time you log into your Victoria Health account to create a new order you must re-enter your credit card details. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.


  • Access to the personal data we hold about you, free of charge in most cases.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • That we stop using your personal data for direct marketing.
  • That we stop any consent-based processing of your personal data after you withdraw your consent.
  • Review by Victoria Health of any decision made based solely on automatic processing of your data (i.e. where no human has seen or yet reviewed the outcome and criteria for the decision).
  • You have the right to request a copy of any information about you that we hold at any time and also to have that information corrected if it is inaccurate.
  • The right to withdraw consent
  • You have the right to change your mind about the consent given to us at any time.

To ask for your information, please contact Customer Care, Victoria Health, Unit 5 Atlantic Business Centre, Stirling Way, Borehamwood, UK, WD62FQ, or email To ask for your information to be amended, please update your online account, or contact our Customer Care team. If we choose not to action your request we will explain to you the reasons for our refusal.


We do not knowingly or intentionally collect any information from children under the age of 18. If you are under the age of 18 you may look at our Site but you may not make a purchase, register or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 18 on the Site, we will delete the information from our records.  Our Services are intended for general audiences, and are not intended for anyone under 18. Ordering our products should only be done by people who are at least 18 years old or older.


If you feel your data has not been handled correctly, or you are unhappy with our response to any requests you made to us regarding the use of your personal data, you have the right to lodge your complaint to the ICO (Information Commissioner’s Office.) within the UK. If you live outside the UK you must check which regulatory body to contact.


By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.

Sometimes we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.

By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.

This may occur because our information technology storage facilities and servers are located outside your country of residence, and would include storage of your personal data on servers in the UK.

We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this Privacy Notice. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data.  

If you are shipping to an address outside of the UK, GlobalE will be the "Merchant of Record".  Please find their Privacy Policy here:


No failure to exercise and no delay on the part of ltd in exercising any right, remedy, power or privilege of ltd under this Privacy Policy and no course of dealing between us shall be construed or operate as a waiver, nor shall any single or partial exercise of any right, remedy, power or privilege preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege on the part of ltd.


This Site, any content contained herein, and any contracts entered into as a result of usage of this Site are governed by English law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.


We hope this Privacy Notice has been clear in setting out the new policies of handling personal data and your rights to control it. Any questions, please contact us here or by post to:

Customer Care
Victoria Health
Unit 5, Atlantic Business Centre
Stirling Way


Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.

This notice was last updated: June 2024.