Castor Oil is having a moment on social media platforms where videos about naval pulling have gone viral. The practice of applying Castor Oil to the belly button is a traditional remedy, rooted in Ayurvedic medicine, founded upon a belief that it can help improve digestion, treat constipation and increase metabolism.

Naval pulling is derived from the Ayurvedic traditional medicine practice called ‘nabhi chikitsa’, a therapeutic approach to restoring health through the ‘nabhi’ (naval), which is considered an important ‘marma’, a vital energy point. The skin around the belly button is thinner compared to other areas of the body, allowing for easier penetration of oils into the underlying tissues, but additionally the navel is connected to various internal organs via numerous veins, so it is believed that applying Castor Oil here could have systemic effects throughout the body.

Castor Oil is rich in ricinoleic acid, a monounsaturated fatty acid which constitutes about 90% of the oil and this fatty acid is responsible for many of the oil’s therapeutic properties. Additionally Castor Oil also includes oleic acid and linoleic acid, which are beneficial for nourishing our skin, but it also plays a safe role in helping to promote brow and lash growth, so it’s a bit of a super-hero really and here we recommend Dr Organic’s 100% Pure Castor Oil because it’s a pure cold-pressed organic Castor Oil*, which allows the retention of nutrients for optimal performance. And that matters.

The quality of Castor Oil matters just as much as its benefits. A pure, hexane-free, food-grade standard formulation ensures that the oil is free from harmful solvents.

Cold-pressing preserves the vital nutrients, keeping the oil rich in its natural fatty acids and antioxidants for optimal performance. This means better absorption, deeper nourishment, and maximum effectiveness—whether you’re using it for skin, hair, or overall wellness.

Choosing a high-quality Castor Oil ensures you’re getting the best nature has to offer, without compromise.

*Castor Oil is a topical product and should not be ingested.