The multi-award-winning Color Root Cover Up helps hide greys and perfect your colour in a revolutionary powder that never leaves your hair sticky, oily or dry. Gill meets John Frieda and Color Wow founder, Gail Federici here.
A camouflage for roots, this easy-to-apply powder instantly covers greys and dark regrowth on lightened or highlighted hair. Water-resistant, it also lasts from shampoo to shampoo and helps your hair retain its natural shine and feel, without stickiness or a powdery residue. No wonder it has become a global sensation!
Start with dry or styled hair. Color Wow Root Cover Up comes with a dual-tipped brush that lets you customise your cover up application. Apply the powder to your roots, starting at the scalp and working outwards. Then apply to temples and other grey hair as needed.
TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYLTETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, METHYLPARABEN, TRIETHOXYCAPRYLYLSILANE, PROPYLPARABEN (+/- CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77266 (CARBON BLACK, BLACK 2), CI 77492 (IRON OXIDES), TIN OXIDE (CI 77861).