The multi-award-winning Color Root Cover Up instantly hides greys and perfects your colour in a revolutionary powder that never leaves your hair sticky, oily or dry. Gill meets John Frieda and Color Wow founder, Gail Federici here.
A camouflage for roots, this easy-to-apply powder instantly covers greys and dark regrowth on lightened highlighted hair. Water-resistant, it also lasts from shampoo to shampoo and helps your hair retain its natural shine and feel, without stickiness or a powdery residue. No wonder it has become a global sensation!
Start with dry or styled hair. Color Wow Root Cover Up comes with a dual-tipped brush that lets you customise your cover up application. Apply the powder to your roots, starting at the scalp and working outwards. Then apply to temples and other grey hair as needed.
TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL, TETRAISOSTEARATE, ETHYLHEXYLGLYCERIN, ZEA MAYS (CORN) STARCH, PHENOXYETHANOL, KAOLIN, TRIETHOXYCAPRYLYLSILANE, POTASSIUM, SORBATE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES)