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Tru Earth

Eco-strips Laundry Detergent - Fresh Linen


Suitable for Vegans


Tru Earth laundry strips are a fresh linen scented and eco-friendly way to clean laundry. Tru Earth Eco-strips Laundry Detergent pack ultra-concentrated, hypoallergenic cleaning power into a tiny, pre-measured strip of detergent that you just toss in the washing machine. These laundry strips have a low-sudsing formula  and work in all types of washing machines, even on cold washes. 

Tru Earth Eco-strips are a zero waste, plastic free alternative to your usual washing detergent.  Very lightweight, they simply dissolve in the wash and then completely biodegrade.

Tru Earth detergent strips are easy to use and can be added to your washing to get rid of tough spills while not dulling the colour of your clothes. The detergent strips work at a high efficiency in both cold and hot water, as well as in every type of washing machine (including high-efficiency machines). The dissolvable laundry detergent strips can be used for hand washing at home and they're also great to take whilst travelling. 

The Eco-Strips Laundry Detergent is vegan friendly and paraben-free, making it gentle enough for even the most sensitive skin.  

The Key Benefits of Tru Earth Laundry Eco-Strips Fresh Linen (32 washes):

  • New zero-waste compostable packaging
  • No measuring & no mess
  • Each strip of Tru Earth washing detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.
  • Dissolves completely in Hot or Cold Water.
  • Suitable for all washing machines.
  • Helps keep 700,000,000 plastic jugs out of landfills per year
  • Readily biodegradable in accordance with OECD 310D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
  • Free of added dyes, chlorine bleach, parabens and phosphates
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • They are two available scents: Fresh Linen and Fragrance Free.

How do I use Tru Earth Eco-Strips?
Watch this quick demonstration video to learn exactly how to use Tru Earth laundry strips.

These strips have hypoallergenic properties, are cruelty-free and free from parabens, phosphates, chlorine bleach and added dyes to make them as safe and non-toxic as possible.  Packed in paper packaging that can be recycled or composted after use. 

Causes serious eye irritation.  Keep out of reach of children.  If in eyes, rinse cautiously with water for several minutes.  Remove contact lenses, if present and easy to do.  Continue rinsing.  If eye irritation persists. Get medical attention.

Vegetable Glycerin: Plant-Derived Softener; Starch: Plant-Derived Biodegradability Booster; PVA: Biodegradable Supporting Matrix; Potassium Sorbate: Food Grade Preservative; Light Mineral Oil: Used in manufacturing as a processing aid. (Not an active product ingredient); Cocamido Propyl Betaine: Coconut Oil Based, Biodegradable Amphoteric Surfactant (Cleaning Agent) and Foam Booster; Sodium Gluconate: Plant-Derived And Food-Grade, Biodegradable Water Softener that prevents soil from resettling on fabric after it has been removed during washing; Lauryl Dimethyl Amine Oxide: Plant-Derived, Biodegradable Non-Ionic Surfactant (Cleaning Agent) And Foam Stabilizer; Sulfonic Acids, C14-16-Alkane Hydroxy And C14-16-Alkene, Sodium Salts: Biodegradable Surfactant (Cleaning Agent); Glycereth Cocoate: Plant Derived And Food Grade, Biodegradable Water Softener; Caprylyl Glucoside, Octyl Glucoside: Non-Ionic Surfactants (Cleaning Agents); Fragrance Oil Blend: Natural Essential Oils And Synthetic Ingredients; Residual Water;

Where are Tru Earth Eco-Strips manufactured?
Tru Earth Eco-Strips are manufactured in Canada, where they are subject to stringent health regulations. Every Tru Earth Eco-Strip is manufactured in a state of the art laboratory in Canada. 

Where do I place the Tru Earth strip in my front-load washing machine?
For best results, here are the recommended instructions for adding Tru Earth to your washer:

  1. Detach a strip
  2. Top-load washer: place strip inside washer.
    Front-load washer: place strip inside washer (tear strip into smaller pieces if necessary).
  3. Add clothes and start washer.

For all washers, Tru Earth can also be placed directly in the washer, on the bottom of the drum before adding clothes.

Why doesn’t Tru Earth produce many suds?
In modern laundry detergents, the amount of suds produced does not relate to cleaning power. Tru Earth uses a special, patent-pending low-sudsing formulation that is compatible and effective for all types of washing machines. Other detergents that produce lots of suds typically include suds-producing agents that do not enhance cleaning power – they are added mainly for appearance purposes.

How many strips of Tru Earth should I use?
In most situations, one strip of Tru Earth is recommended for one load of laundry. A standard single load is considered to be 3 to 5 kg of dry laundry that is lightly soiled and washed in moderately hard water. As with any detergent, you may want to increase the amount of detergent used if your water is very hard, the load extra soiled, or your load size is extra large. Simply add a second or third strip depending on your situation. Unlike other uni-dose detergent packs, you have the flexibility to tear a strip of Tru Earth in half for very small loads or hand-washing.

Is Tru Earth good to use on natural wool?
With special care, Tru Earth can be safely used for hand-washing some wool fabrics but we always recommend that consumers follow the specific washing and detergent recommendations of each clothing manufacturer. Wool fabric manufacturers usually recommend dry-cleaning or hand-washing wool with specific cleaners. Tru Earth may be used for hand-washing if care is taken to fully dissolve the strip in water prior to adding the wool clothes. 

Is Tru Earth good to use on natural silk?
We do not recommend washing silk fabrics with Tru Earth. We recommend that consumers follow the specific washing and detergent recommendations of each clothing manufacturer. Most silk fabric manufacturers usually recommend dry-cleaning or hand-washing silk with specific cleaners. 

Is Tru Earth good to use on cloth diapers?
Tru Earth is safe for 100% cotton cloth diapers but we always recommend that consumers follow the specific washing and detergent recommendations of each clothing manufacturer. Unlike most leading brand liquid detergents, Tru Earth will not affect the absorbency of the cloth and is hypoallergenic. However, many modern cloth diapers also contain some combination of synthetic materials and glues in their support structure. Depending on the materials used, Tru Earth (and other detergents) may affect the strength and durability of that support structure.

Is Tru Earth good to use on technical sports clothes that contain special synthetic moisture-wicking fabric?
Tru Earth is safe for most synthetic fabrics but we always recommend that consumers follow the specific washing and detergent recommendations of each clothing manufacturer. Most fabric softeners and many liquid detergents contain cationic surfactants or solvents that can impair the wicking properties of specific fabrics after multiple washes. Tru Earth is safe for most synthetic fabrics because it does not contain cationic surfactants or solvents.

What is the shelf life of Tru Earth?
We recommend Tru Earth be used within three years of purchase. That is a much longer than the six to twelve months shelf life recommended for most leading-brand liquid and powder detergents.

If Tru Earth is vegan, why does Tru Earth MSDS mention animal testing?
Tru Earth laundry detergent is a vegan product: no animal-derived ingredients are used in it, and no testing on animals has been conducted by us or our ingredient suppliers. Tru Earth voluntarily publish the ingredients list and MSDS as part of their commitments to transparency and sustainability. The Tru Earth MSDS may be confusing because it includes references to historical animal test data taken from literature sources. The MSDS format is regulated by law and it requires us to include data that is published in the literature that catalogues the characteristics of chemical compound that are used in our ingredients. The animal test data it refers to are drawn from the historical, published literature. Unfortunately, at some point in years past, some laboratory (unknown to us) did conduct animal testing on that compound and published their findings. We do not support or condone that testing, but we are legally obligated to reference the data in our MSDS.

Are Tru Earth Eco-Strips septic safe?
Yes, Tru Earth Eco-strips are safe to use even if you are on a septic system.

Are Tru Earth Eco-Strips are palm oil free & Gluten free?
Yes, all of our Tru Earth Eco-strips are free of gluten and palm oil.

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Product Code: TEA0001