EarthKind® Elasticity Bar, is the first ever pre-wash hair treatment mask bar created to restructure, strengthen and recondition hair where it needs it most. 

The innovative Elasticity Bar is powered by two types of protein, Elastin, which gives resilience and elasticity to the hair, and a multifaceted Wheat Amino Acid Based Complex which adds moisture to the hair and helps increase its strength. These  proteins are combined with amino acids and excellent conditioning ingredients including organic olive oil, organic coconut oil, castor oil and macadamia butter to create a supercharged conditioning treatment which penetrates deep into the hair to increase elasticity and strength.

How to use the Elasticity Bar

  • STEP 1: Dampen hair slightly. Hold the elasticity bar under warm water for a few seconds to activate and then rub vigorously between hands to produce a cream
  • STEP 2: Gently rub the cream into the mid to ends of the hair. EarthKind bars are highly concentrated, so a little goes a long way. You may choose to use a wide-tooth comb to comb the product through your hair. Cover hair with a shower cap or towel and leave for between 20 minutes and several hours
  • STEP 3: Rinse off the product and follow with EarthKind shampoo and conditioning bar
  • STEP 4: Repeat these steps twice per week for very dry hair and once per week to enhance the condition of all hair types

Remember to store your bars away from water, using one of the EarthKind travel-friendly tins.

For futher directions please watch this video

For external use only.  Keep out of reach of young children. 

Cetearyl Alcohol, Theobroma Cacao (Cocoa) Seed Butter, Glycerin, Cetyl Alcohol, Polyglyceryl-4 Oleate, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Olea Europaea (Olive) Fruit Oil, Aqua (Water), Macadamia Integrifolia Seed Oil, Cetylpyridinium Chloride, Ricinus Communis (Castor) Seed Oil, Benzyl Alcohol, Isopropyl Alcohol, Parfum (Fragrance), Hydrogenated Vegetable Oil, Wheat Amino Acids, Hydrolyzed Elastin, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Dehydroacetic Acid, Citric Acid, Linalool, Tocopherol, Benzyl Salicylate, Hexyl Cinnamal, Hydroxycitronellal, Phenoxyethanol, EDTA, Ethylhexylglycerin, Potassium Sorbate, CI 17200 (Red 33).

How is EarthKind shampoo bar different from other shampoo bars?
Earthkind put your hair first. Because the EarthKind products are all created by their founder, Tony Maleedy, who is not only a cosmetic scientist but also a trichologist with over 25 years of clinical practice treating hair and scalp conditions, a deep knowledge and understanding of the needs of the hair is very much a part of the EarthKind products development.

How does the EarthKind pre-wash hair conditioning treatment bar work?
The EarthKind pre-wash conditioning bar is formulated so that its active ingredients, such as amino acids, and elastin polypeptides penetrate deep into the centre of the hair to strengthen it and increase its elasticity. This is crucial for keeping the hair in good condition and preventing breakage.

Can I use the conditioning bar on coloured hair?
Yes, the EarthKind bars are made from very gentle ingredients that will not cause colour-fade. In fact the dry hair shampoo and the Organic Oat Conditioning bar are excellent on coloured hair that may be dry due to the chemical processing.

Are all the products natural / organic?
Yes, all the EarthKind products are natural, and all the oils used to make them are organic – even their comb is organic! All the ingredients are from sustainable sources and, of course, all the products are plastic free.

Are EarthKind hair care products safe to use on Children?
Yes, the EarthKind shampoo and conditioning bars can be used on children with one exception. The Improved Scalp Health Shampoo Bar should not be used on babies or toddlers as the two natural antimicrobial oils in the bar, Tea Tree and Eucalyptus, are strong and may cause a slight reaction on very young skin. This is because their skin is a little thinner than in older children and has less protective oil covering it.  

How long will a shampoo and conditioning bar last?
Both the EarthKind shampoo bars and, particularly the Organic Oat conditioning bar are very concentrated, so the shampoos give approximately 20 washes and the conditioner up to 50 treatments.

How should I store my bar after use?
The EarthKind tins are an excellent way of storing your bars and are very useful when traveling.

Are EarthKind shampoo bars tested on animals?
Absolutely not. EarthKind are totally against animal testing. EarthKind products are dermatologically tested on human volunteers.

Do EarthKind shampoo bars contain parabens?
No. All EarthKind products are paraben free.

Are EarthKind products suitable for vegans and vegetarians?
All EarthKind shampoo and conditioning bars are made with vegan formulations. They always will be.  The only product within their range made with a non-vegan formula is the Elasticity Bar - a rich pre-wash treatment that adds elasticity and strength to the hair by utilising hydrolysed elastin. Elastin is an incredible protein that allows hair to return to a healthy state after brushing, styling or harsher chemical processes such as colouring.  All EarthKind products are developed by a leading UK Trichologist and cosmetic scientist, so the health of the hair and scalp is at the very heart of what we do. We see the Elasticity Bar as a great way to introduce a luxurious product to an audience who had not necessarily considered converting from bottle to bar. Like our other products, the elasticity bar is plastic-free, made with natural, sustainable ingredients, and is highly concentrated with no added water (traditional bottles of conditioners and treatments can contain up to a 90% water to 10% active ingredient ratio - EarthKind bars contain 100% active ingredients).  The great news is that our lab is deep into the development of a wonderful Vegan Pre-Wash Treatment Bar which is currently going through clinical and dermatological testing and is on schedule to be released later this year. Like the Elasticity Bar, this promises to be a first-of-its-kind, market-leading, eco-conscious haircare product.

Can EarthKind be used on all hair types?
There are three different EarthKind shampoo bars. Bergamot & Sage for dry, damaged or coloured hair. Citrus Leaf for frequent use on oilier or more regular hair. And Tea Tree & Eucalyptus which is very good for improving the health of the scalp with these two natural, anti-microbial oils. EarthKind products are also formulated to have excellent effects on both African and Asian hair.  The EarthKind Organic Oats Conditioning Bar and the Pre-Wash Elasticity Treatment Bar are both suitable for ALL hair types.

If pregnant, or breastfeeding consult your physician prior to use.  While we work to ensure that product information on our website is correct, on occasion manufacturers may alter their ingredient lists.  Actual product packaging and materials may contain more and/or different information than that shown on our website.  All information about the products on our website is provided for information purposes only. We recommend that you do not solely rely on the information presented on our website.  Please always read the labels, warnings, and directions provided with the product before using or consuming a product.  In the event of any safety concerns or for any other information about a product please carefully read any instructions provided on the label or packaging and contact the manufacturer.  Content on this site is not intended to substitute for advice given by medical practitioner, pharmacist, or other licensed health-care professional. Contact your health-care provider immediately if you suspect that you have a medical problem.  Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition.  The customer reviews are only moderated for offensive content – they should not be regarded as medical or health advice; no reliance should therefore be placed on them; and they are not endorsed by Victoria Health. If you have any health problems or questions regarding the suitability of any product please contact a health professional. Products are not medicinal unless otherwise stated. Victoria Health accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. This does not affect your statutory rights. Store in a cool dry place out of sunlight.  For external use only, unless specified.

Product Code: EAK0006